About Me

My current positions are as follows:

IGR-IAE Rennes – University of Rennes 1, Rennes, France

Full Professor, Marketing & Retailing Department, Graduate School of Management (IGR-IAE).

Director of the MSc “Marketing – Franchising, Retail & Service Chains”, Graduate School of Management.

Director of the Center in Franchising, Retail & Service Chains, Graduate School of Management (IGR-IAE).

Center for Research in Economics and Management (CREM UMR CNRS 6211), Rennes, France

Head of the “Organizations, Networks and Digital” Team.


Ecole Hôtelière de Lausanne (Switzerland)

Research Associate at the Institute of Business Creativity.

International Society of Franchising