About Me

My current positions are as follows:

IGR-IAE Rennes – University of Rennes 1, Rennes, France

Full Professor, Marketing & Retailing Department, Graduate School of Management (IGR-IAE).

Director of the MSc “Marketing – Franchising, Retail & Service Chains”, Graduate School of Management.

Director of the Center in Franchising, Retail & Service Chains, Graduate School of Management (IGR-IAE).

Center for Research in Economics and Management (CREM UMR CNRS 6211), Rennes, France

Head of the « Organizations, Networks and Digital » Team.


Ecole Hôtelière de Lausanne (Switzerland)

Research Associate at the Institute of Business Creativity.

International Society of Franchising