« Franchise Expo Paris – held on March 17-20, 2019 – was an eye-opening experience for us. We went there for 2 full days and it was surprisingly much bigger than what we had expected. There were about 500 franchisors, from France and foreign countries.
We met many alumni of the Master in Franchising, Retail & Service Chains from the Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1 – Rennes – France. We attended a few conferences and networked with many professionals who were promoting their franchise chains.
Franchisors and their staff were extremely friendly and openly shared with us about their development strategies, financial requirements to join their chain and what they provide to their franchisees.
Everything there was a real source of additional knowledge for us in the field of franchising, retail and service chains. In short, it was a lived experience of what we learnt in the program of our « Master in Marketing – Franchising, Retail & Service Chains ». These two days at Franchise Expo Paris are a significant added-value for us, before we join headquarters of franchise chains for our internship. »
The students of the Master in Franchising, Retail & Service Chains (2018-2019) – Graduate School of Management (IGR-IAE Rennes) – University of Rennes 1 – Rennes – France